Meet incredible USC student and alumni entrepreneurs and network with key investors.


Get an exclusive look at the cutting edge of USC’s startup ecosystem.


Explore entrepreneurial horizons and discover the talent behind tomorrow’s industry reformers.

Welcome back

Once again, USC is bringing the LA tech scene together to showcase some of the best startups from the Trojan Family. USC Demo Day is the epicenter of Trojan entrepreneurship and will feature over 40 current student and alumni companies.

We welcome everyone to come attend, get involved, make meaningful connections, network with other interested innovators, and demo the latest Trojan tech. Gather at Troy to witness the future success of our family.

Keynote Speaker

Tim Ellis
— Co-Founder —


Want to Win Some Cash?

20+ on-stage Cash Prizes

A small number of companies will be selected to compete in a pitch competition in front of all Demo Day attendees and a panel of judges. Competition finalists are selected by our organizers and judges based on the strength of their applications and originality of their concepts. Finalists will be notified on Sunday, February 2nd.

First – $2000 –
Second – $1000
Third, fourth, fifth, sixth – $500
15 prizes – $100



Meet the latest wave of Trojan entrepreneurs.


Our Partners

The Lloyd Greif Center for Entrepreneurial Studies at USC Marshall is among the most respected and highest ranked entrepreneurship programs in the country. With over 90 undergraduate and graduate course sections taught by 35+ professors, students can learn the principles to recognize opportunity, test feasibility, and execute on the business. Greif Center graduates include the founders of Salesforce, Riot Games, Kinko’s, MySpace, and Tinder, among hundreds of other alumni companies.

About Us

Troy Labs is a student-led venture platform designed to empower Trojan founders with capital, strategic consulting, talent, and meaningful relationships to add value far beyond the university ecosystem. We believe that with right guidance and coordination, the Trojan Family will continue to produce stronger and more diverse startups that will collectively create far-reaching impact. That’s why we work to enable our companies to spend less time fundraising and more time building.